Behind the artist…
Yes, my parents were nerds.
No, they didn’t mean to name me after Tomb Raider.
(At least that’s what they say.)
(Yes, I’ll still respond if someone yells “Tomb Raider!” across a room.)
I’m Laura Croft, a designer and art director from a little place called Dothan, Alabama—also known as “the peanut town” or “that spot you drive through on the way to the beach.”
I’m currently a graduate student at the University of Alabama, studying advertising and public relations with a concentration in creative advertising. I’m also part of Minerva, the university’s two-year portfolio concentration, where I’ve been building work with the help of some pretty cool copywriters.
In December 2023, I graduated summa cum laude with my bachelor's in public relations. Since then, I’ve been building my book through a lot of late nights spent with Photoshop and a really good playlist.
This site is a collection of what I’ve made—and what I’m capable of making.
Check out my work, find me on socials, or just shout “Tomb Raider!” and see if I look up.
katiecroft@outlook.com
334.701.5642
Education
Master of Arts in Advertising and Public Relations, May 2025
The University of Alabama, Tuscaloosa, AL
Concentration: Creative Advertising
3.86/4.0
Bachelor of Arts in Communication and Information Sciences, December 2023
The University of Alabama, Tuscaloosa, AL
Major: Public Relations Minor: Spanish
4.0/4.0
Work Experience
Graduate Student Assistant, The University of Alabama, Tuscaloosa, AL, January 2024 - Present
Promote student engagement by collaborating with a team of three once a week to plan social media content
Utilize Adobe Illustrator and Express to create weekly content for Instagram and slides for digital signage
Communicate to over 3,000 students about upcoming events leveraging MailChimp
Monitor social media trends via Instagram and TikTok and social media engagement via Instagram
Lead presentations on social media usage and design skills to a small group of undergraduate students
Coordinate events for the college by communicating with students, faculty and staff via Outlook
Student Assistant, The University of Alabama, Tuscaloosa, AL, May 2023 - August 2023
Collaborated with supervisor in managing the College of Communication and Information Sciences student life Instagram, boosting followers to 1,000+
Designed graphics for multiple grid and story posts using Adobe Express, Adobe Illustrator and Canva
Wrote captions for more than 15 posts utilizing ChatGPT to create catchy headlines
Collaborated with 14 undergraduate students to highlight their internship experience on Instagram
Campus Experience
Art Director, Minerva, Tuscaloosa, AL, August 2023 - May 2025
Developed more than six campaigns for various brands from concepting to final products
Collaborated with copywriters and other art directors more than six times
Critiqued other students’ work in a collaborative environment
Wrote creative briefs for nine brands to inspire concepting
President, Public Relations Student Society of America, Tuscaloosa, AL, April 2023 - April 2024
Planned meeting dates for 12 chapter meetings over course of academic year
Coordinated with two other student organizations to plan a joint event for undergraduate and graduate students
Led executive board meetings of six student leaders twice monthly over the course of the academic year
Oversaw catering for bimonthly “Dinner & Learns” by working with the VP of Finance & Membership
Vice President, Public Relations Student Society of America, Tuscaloosa, AL, April 2022 - April 2023
Organized panels of PR professionals for chapter meetings once a month
Coordinated with UA faculty and staff to lead “Dinner & Learn” meetings bimonthly
Oversaw a team of six submit eight written award submissions to PRSA Alabama and PRSSA National
Proofread written content for AP style to be sent to members of the organization after each meeting
Led monthly meetings of 12+ students by moderating panels with PR professionals